Aerie #ForAnyBody

Advertising | Art Direction

THE OBJECTIVE:

To develop a new advertising campaign for Aerie, a subdivision of American Eagle Outfitters. Aerie does not airbrush or retouch the bodies or faces of their models and in recent years has promoted body positivity via their #AerieReal campaign. The company selects models with features that break the norms of typical fashion models to show they make quality clothing for real people.

THE RESULT:

The Aerie #ForAnyBody campaign. This collection of advertisements shows that it doesn't matter what body type you have, what skin color you have, or what you look like, Aerie makes clothing for real people who want to feel comfortable and confident in themselves and in their clothes.