THE OBJECTIVE:
The industry of men's skincare and cosmetics is saturated with companies that use naming like timber, lumber yard, and wilderness. Why do cosmetic brands need to be so careful as to not emasculate their users? How can we bypass this and make it about the product and the benefits that it can provide?
THE RESULT:
Pelde Cosmetics. A company that looks to provide high quality cosmetics for men without the unnecessarily masculine branding and messaging. Their business is focused simply around the product and the benefits it brings to consumers. With clearly labeled jars and bottles, and straight to point ads, Pelde cuts through the mess of a superfluously manly field of men's cosmetics.
ADVERTISING
Pelde stands to derail the notion that cosmetics need to protect the manhood of users. If a product is supposed to make your skin feel soft and hydrated, why do brands insist on naming that product after rugged objects, activities, or occupations?
Pelde Cosmetics social media advertisement
Pelde Cosmetics YouTube banner advertisement
Pelde Cosmetics magazine advertisement
WEBSITE DESIGN
The Pelde Website extends the brand's voice and narrative while providing consumers the ability to learn more about the company, their products, and retailers.
Pelde Cosmetics website homepage screens
Pelde Cosmetics website homepage
