THE OBJECTIVE:
To develop a beverage that would fit into the growing market of clean eating. The drink should be unique and cater to a target audience.
THE RESULT:
INFÜS, a beverage concept that caters to the consumer's tastes to bring an easier way to begin a healthier diet and help reach physical fitness goals.
INFÜS logotype ideation + final design
WHAT'S SO GREAT ABOUT IT?
In a word – customization. INFÜS provides consumers the freedom to select the specific blend of minerals to suit their needs while allowing them to add whichever flavors they like. No longer will consumers be forced to select a predetermined flavor in order to get the specific nutrients they need from a health drink.
INFÜS packaging
WHO IS IT FOR?
INFÜS is designed for active consumers who are looking to adopt a healthier diet to accompany the physical activity they take part in. This target audience wants to take the next step into a healthier lifestyle, but is not looking to make unpleasant sacrifices in order to more frequently eat healthy foods. The user wants a drink that will help them feel great, but wont force them to drink unpleasantly flavored shakes or juices.
HOW DOES IT WORK?
In a few simple steps, users can enjoy a healthy beverage that tastes great and helps their body be prepared for their next workout.
Lineup of INFÜS mineral blend varieties
Lineup of INFÜS flavor varieties
