The Objective:
Provide aid to parents of athletes. People run late, traffic exists, and sporting event food can be elusive. When traveling for games and tournaments there may not be time to find somewhere to eat and families may not know the area very well.
The result:
Gameday Food Trucks, a line of food trucks geared towards parents and young athletes that can bring food right to the stadium, rink or field that they play at. This way, parents and players can have a quick option to grab something to eat or drink at any time before, during or after games and practices.
Each truck within Gameday's fleet provides a menu that is curated to a specific sport and its respective season of play. Super Bowls for football, Grind Line for ice hockey, and Bases Juiced for baseball.
Truck designs
The designs of the trucks were created to showcase some of the most iconic elements of these three sports. This is done through displaying different aspects of the playing surface, stadium, and equipment across the vehicle.
The main side of the trucks is designed to show the playing surface of each sport.
The opposite side features illustrated elements of gear unique to the highlighted sport.
The front and rear faces show the walls found within the stadiums these games are played in.
Illustrations
Original illustrations created for use throughout brand materials.
Menus
The full line of Gameday Food Trucks brings unique recipes to each menus and each truck. These creative offerings play into their seasons and games to bring a playful and delicious compilation of snacks and beverages.
Advertising
Website
Users can visit the Gameday Food Trucks website to learn more about the company, request catering for events, and find the next locations the trucks will be appearing.
